PPC (Pay Per Click) vs Organic listings

There is an interesting comparison between PPC (Pay Per Click) and Organic listings, people wants to know which one has more worth and value. I would say that both have different benefits and prepositions. I find a list for both PPC and organic with their pros and corns.

PPC Listings

1. Quick Results
2. Effect Depends On Budget
3. Complete Control Over Ranking
4. Expensive
5. Less Clicks Than Organic
6. Complete Management
7. Complete Campaign Monitoring
8. Limited Exposure
9. Less Text Limitation
10. Authentic
11. Controlled Title And Description

Organic Listings

1. Slow Results
2. Long Lasting Effect
3. Less Control Over Ranking
4. Low Cost
5. More Clicks Than PPC
6. No Management
7. No Monitoring
8. Gigantic Exposure
9. More Text Space
10. Assumption
11. Uncontrolled Title And Description

I give you almost complete comparison from both sides that will help you to take better decision. Now you can utilize your money in excellent way. Both these marketing are very effective in different scenarios. In my opinion if you have a handsome budget you should focus on PPC first and also keep organic as secondary marketing for long term. On the other side if you have small budget then I think organic would be an excellent choice with some paid listings in directories and industry related portals.

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